Boost your brand. In this article we’ll teach you the secret that works for all kinds of retail businesses or companies!
First rule of business is: change is necessary. It freshens up and revitalizes, welcoming new energy and sales. The quick-and-easy e-shopping and new data-driven technologies have changed the way people buy and sell. So today, we will talk about retail remodeling and how it can improve your dear business!
- What’s retail remodeling?
- How to plan an effective strategy?
- What can my company gain from this?
- Where can I get help to do it?
What is retail remodeling?
A retail remodel is considered one of the most effective ways to increase your sales and boost your brand. While it requires a large investment on your part, the returns can be substantial in the long run, if the project is planned and executed properly. Retail store remodels involve substantial changes and significant investments designed to breathe entirely new life into the space. It will not only improve the look and vibes of your store and also improve its functionality, adding more space, and allowing you to use the existing space way more effectively. At the end of the day, your job is to make it easier for customers to find what they want and it can only be done by showcasing your products in a prominent manner and making them attractive purchases.
How to plan an effective strategy?
You’ve got to make sure your money is well spent, which means making sure that your plan is well-thought-out before you raise a hammer. One of the biggest advantages of a retail store remodel is the ability to improve the flow of your store. By widening certain aisles, narrowing others, creating key focal points for impulse purchases, you’re able to help your customers navigate the store efficiently and effectively. Here are some strategies that can help you plan effectively, streamline the process, focus and guide your efforts, save you money, and provide the kind of experience your current and new customers desire!
- Define existing aspects worth keeping.
In retail remodeling you’re looking to revamp the entire shopping experience for your customers. However, that doesn’t mean there aren’t aspects of your store that you can’t still use. For instance, using the same load-bearing beams, electrical panels (if not outdated or unsafe), plumbing, wiring, and gas lines, will lower the cost of your retail store remodel. It’s best if you can work with some of the existing infrastructure.
- Be cost-effective and dramatic in remodeling.
You’re not remodeling to make a minimal impact. You’re looking to make big and useful changes, while making it in the most cost-effective manner possible. There are three areas that tend to make the biggest impact in a store remodel that also happen to be relatively cost smart.
Walls & Ceilings: Think of walls and ceilings as blank canvases that can catch your customers’ eyes. It doesn’t have to be dramatically expensive to make a dramatic impact.
Flooring: There are some incredible (and relatively affordable) advancements in retail flooring out there that help you create the environment you desire.
Lighting: Changing lighting adds to your store remodel in two different ways. First, today’s lighting options really can help you create the mood you’re going for, additionally, new lighting packages can deliver tremendous savings long-term.
- Pay special attention to the entrance.
In retail, you never get a second chance to make a good first impression because if you don’t deliver day one your customer is probably not coming back. This is why in any retail store remodeling project, it’s important to make sure you get the entrance right to boost your brand.
What can my company gain from this?
In retail, nothing is more important than satisfying your customers, and a big part of doing this is providing them with a fun, easy and interesting shopping experience when they visit your retail store or multiple stores. Walls are knocked down. Windows are rebuilt. Architectural elements are added or dramatically changed. When customers step inside a remodeled store, they are in for an entirely new, and hopefully exciting, shopping journey.
Where can I get help to do it?
Remodeling can be a nerve-racking experience in most cases due to two reasons – the upfront costs involved and the potential loss of revenue due to downtime. At Pacific Premier Construction, they take your concerns into consideration and devise their remodeling strategy in such a way that your business does not get disrupted while they proceed with their work.